Last year, Canadian Blood Services reached a major milestone with the wrap-up of its three-year, $12.5 million campaign to build Canadian Blood Services’ Cord Blood Bank. Critical to its success were the relationships and corporate partnerships built on the shared desire to give life. Their importance is even more vital as we direct our ongoing fundraising activities toward supporting donor recruitment and research and innovation.

Throughout the year, we take the opportunity to recognize those corporate financial donors who offer such valuable support to our programs. Last year’s annual corporate luncheon at Canadian Blood Services’ head office in Ottawa was held on Nov. 13, just before National Philanthropy Day. It was an opportunity to thank and recognize corporate partners for their support and hear from stem cell recipient, Mackenzie Curran, about the impact of their financial gifts.

In January of this year, another corporate partnership was celebrated in Brampton, Ont., when Toyota presented Canadian Blood Services with a cheque for $320,000. The donation will contribute to Canadian Blood Services’ Cord Blood Bank, which will impact patient lives for years to come.

Toyota’s financial support comes on the heels of a partnership that began in March 2015, when Toyota advisors began working with Canadian Blood Services’ production and distribution teams in Brampton. As an organization rooted in philanthropy, Toyota works with selected non-profit organizations to share their manufacturing knowledge based on the philosophies of the Toyota Production System.

Corporate partnerships like these give life to Canadian patients. Whether their financial donations are directed toward donor recruitment, education programs or advancing research in transfusion and transplantation medicine, they are an important illustration of what is possible through the power of philanthropy.