liftoff

Across Canada

We recently launched a brand new blood.ca. The website is interactive, dynamic and a great place to find up-to-date information on services of interest to Canadians and health-care professionals.

“Our new site is something the entire organization can be proud of,” says Rebecca de Winter, marketing director. “It’s attractive, easy to use and makes valuable information seamlessly accessible for new and returning donors, making that lifesaving appointment that much easier to book.”

With more than 220,000 unique visitors per month, the website is an important way for us to connect with donors and stakeholders across the country, and tell the story of all the products and services we offer at Canadian Blood Services.

Best of all, the new site is mobile friendly so the next time you’re using the free in-clinic Wi-Fi, don’t forget to check out the new blood.ca and book your next appointment online.

You can use the new site to:

  • Book your next blood donation appointment.
  • Find our latest national inventory numbers, displayed as a graphic on the homepage, allowing Canadians to take action sooner.
  • Read real patient stories and how donations saved their lives.
  • Learn about blood, stem cells, organ and tissue donations, and much more.

The site also provides information for hospitals, such as forms and content on our hospital services. Researchers no longer have to search for grant opportunities since they are now all in one portal, along with grant applications and fact sheets. And those working in the media have access to new backgrounders, frequently asked questions and other publications.

The new site represents an evolution in our sharing of information, and the work doesn’t stop here. The team at Canadian Blood Services will continue to come up with new ideas and information to make the site even better, improving the experience.

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