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The ability to connect with Canadian Blood Services has landed right in the palms of donors’ hands.

That’s right — we’ve recently launched our first mobile app. GiveBlood allows blood donors to book appointments, search for clinics nearby, receive pop-up calendar reminders, interact with us, and find information about their eligibility to donate.

“We’re connecting with donors in a way they want to be connected with,” says Rebecca de Winter, Canadian Blood Services’ director of marketing.

The GiveBlood app is available for iOS and Android devices and is also available in French. Apple users can download the current version from the App Store for use on their iPhones and iPads. Android users can download the GiveBlood app from Google Play.

The app is the first step of many that will make it easier to interact online with Canadian Blood Services.

Later this year, we’ll be launching a newly designed, mobile-friendly website that’s more interactive, easier to navigate, and evolves along with emerging technology.

Upgraded versions of the GiveBlood app are already in the works, and may include features such as built-in social media sharing for Facebook and Twitter. Donors could then post or tweet that they’ve booked an appointment.

“We’ll continue to release new versions to keep it fresh and relevant and add enhanced functionality,” says Rebecca.

This first year, we are aiming for 10,000 downloads of the app and 4,000 appointments booked. Consumer research shows that individuals who manage their own appointments or personal information are more likely to keep their appointments, which should help reduce no-shows and cancellations.

“We’re creating a better donor experience,” says Rebecca.

For more information on the GiveBlood app, follow us at @itsinyoutogive or facebook.com/CanadianBloodServices.

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