Across Canada

(Left to right in red shirts in background): Emily Dawson, Krista Everett, Shira Biner. In foreground, two donors from Queen’s University.

Thanks to the efforts of Queen’s University team leads Krista Everett and Stefan St George, Virgin Mobile, and a dedicated group called the Queen’s University Blood Team, love was in the air this past March in Kingston, Ontario! Students presented carnations to blood donors and encouraged them to ‘Spread The Love’ by passing the flower along to others with an encouragement to donate blood too.

Krista and Stefan’s idea to promote blood donation outside the student community began with the CampusPerks Program, of which Virgin Mobile is a part. CampusPerks is a youth advocacy company that connects students with branded sponsorship opportunities through challenges to help them fund and improve their student life experience.

As one of the top seven student teams across Canada to take part in this experience, Krista and Stefan were able to take their starter kit of funds, challenge their team network, and grow their donations to have over 500 people donate blood in the month of March. In one day they set a clinic record with 69 donations. Because of their success, Virgin Mobile donated a $1,000 prize to Canadian Blood Services on behalf of Krista, Stefan and the Queen’s club.

“The feedback from the community for this initiative was wonderful. People were really impressed and so encouraging. They were a little surprised to see us at the clinic refreshment area with t-shirts, pins and carnations, but they quickly started to smile when we explained the Virgin Mobile ‘Spread The Love’ program,” laughs Krista. “It was wonderful to see students interacting with the community.”

Canadian Blood Services salutes Krista and Stefan, the Queen’s University Blood Team, and Virgin Mobile for helping us ‘Spread The Love’ this spring!